Web spam identification and blocking
Wu, Baoning Snap.com, Idealab, Pasadena, California.
Davison, Brian D. Department of Computer Science and Engineering, Lehigh University, Bethlehem, Pennsylvania.
- Factors used by search engines
- Known spamming techniques
- Detecting spam
- Blocking spam
- Links to Primary Literature
- Additional Readings
Web spam is defined as behavior with the effect of manipulating search engines' ranking algorithms. A frequent user of search engines may search for pages about a subject such as a pop star, but find that some top-ranked results do not contain anything relevant at all. Web spam is typically responsible for this disappointing situation.
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