Ullman, John E. Department of Marketing Management, Hofstra University, Hempstead, New York.
Last reviewed:November 2019
- Individual firms
- Trade associations
- National standards organizations
- International standards
- Related Primary Literature
- Additional Reading
Specifications of materials, physical measurement processes, performance of products, and characteristics of services rendered. Design standards may be established by individual manufacturers, trade associations, and national or international standards organizations. They may also be de facto standards; that is, they may be informally but universally accepted by those using them. The general purpose is to realize operational and manufacturing economies, to increase the interchangeability of products, and to promote uniformity of definitions of product characteristics.
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